Brand & press kit
Everything you need to post about gemcardIQ on Instagram or anywhere else — logos, ready-to-paste copy, colors, and fonts.
Logos
Instagram profile photo
1080×1080 · logo on brand dark — use as your profile picture
Gem mark only
1080×1080 · icon-only square for avatars and stickers
Wordmark — light background
PNG on white — for light posts, decks, and print
Wordmark — dark background
PNG on brand dark — for dark posts and stories
Wordmark — transparent (dark text)
Transparent PNG · place over light backgrounds
Wordmark — transparent (light text)
Transparent PNG · place over photos and dark backgrounds
On a phone: tap and hold an image to save it straight to your camera roll.
Copy you can paste
Instagram bio
138 characters — fits Instagram's 150-character limit
💎 gemcardIQ — know what your cards are actually worth Live FMV · portfolio P&L · Market Cap Index™ Scan a card, get a value in seconds 👇
Short about
One-liner for directories and captions
gemcardIQ is a sports card portfolio terminal. Snap a photo of any card and get an instant fair market value built from real recent sales and live listings — then track your whole collection's value, cost basis, and profit in one place.
Long about
Press, link-in-bio pages, partnership emails
gemcardIQ turns a shoebox of cardboard into a portfolio you can actually manage. Upload a card from your phone and AI reads the player, year, set, parallel, and grade, then builds a fair market value from recent sold comps and active listings — showing you both sides of the market instead of one cherry-picked number. From there you get a full portfolio view: cost basis, current value, realized and unrealized P&L, value history, and sold history. The Market Cap Index™ ranks players like equities with trend, confidence, and volatility scores. Player watchlists surface last night's box scores, prospect callups, and news that moves a name. Hold vs. List tells you when a card is worth flipping. Flipbooks let you share a curated set of your collection with anyone. Built for collectors and investors who want data, not vibes. https://gemcardiq.com
Launch / intro post caption
Introducing gemcardIQ 💎 Snap a photo of any card → instant fair market value from real sold comps + live listings. Track your whole collection: cost basis, P&L, value history. Market Cap Index™ ranks players like stocks. Free to start. Link in bio. https://gemcardiq.com
Hashtags
Mix and match — don't use all of them at once
#sportscards #thehobby #cardcollector #whodoyoucollect #sportscardinvesting #baseballcards #basketballcards #footballcards #cardinvesting #hobbygrails #psa10 #rookiecard #cardmarket #gemcardiq
Website
https://gemcardiq.com
Colors
Neon green
#8ED81C
Accent, gains, active states
Brand dark
#0E1116
Backgrounds, profile photo
Ink
#1D2530
Headlines on light
Gain green
#16A34A
Positive numbers
Loss red
#E0413A
Negative numbers
Fonts
Headlines
Sora
Body copy
Manrope
Numbers
IBM Plex Mono
All three are free on Google Fonts, so Canva and Figma have them built in.
Usage
- Keep clear space around the logo equal to the height of the gem mark.
- Don't recolor, stretch, rotate, or add effects to the wordmark.
- Use the light-text wordmark on photos and dark backgrounds for contrast.
- Write the name as one word: gemcardIQ.